SIP hosted a salon session on online communication on Nov 28. A number of key opinion leaders, bloggers and other Internet influencers participated, exploring ways of online communication and doing their bit in the recent nationwide campaign aimed at creating a clearer and safer online environment.

During the event, a professional from Xiaohongshu, a Chinese lifestyle content app, shared innovative approaches to promoting positive content and guiding online discourse on the platform, analyzing the platform’s unique community dynamics and communication patterns to offer practical insights.

A Weibo expert elaborated on the creation of viral content in new media, emphasizing the alignment of messaging with contemporary trends and public sentiment.

An experienced Douyin (Chinese version of TikTok) creator gave a talk on the platform’s traffic mechanisms, latest trends and strategies for tailoring content for audiences in a certain area, highlighting ways of effectively serving local users’ needs.

After that, a veteran in urban cultural communication shared insights on ways of transforming regional cultural resources into high-quality online content to attract viewers and achieve social value.

In the later discussion, the participants exchanged opinions on the role of online influencers in spreading positivity, and offered constructive ideas and suggestions.

December 1, 2025